"The strategic planning dilemma in American manufacturing" by James Andrew Kiray

Document Type

Thesis

Date of Award

9-30-1988

Degree Name

Master of Science in Management Engineering - (M.S.)

Department

Industrial and Management Engineering

First Advisor

John W. Howery

Abstract

The decline of American manufacturing competitiveness is a highly publicized and controversial issue. This publicity has led to a panacea of solutions being offered to this problem. As a result, many conflicting viewpoints have emerged, which have aided in making any solution to this problem extremely difficult. Top executives have been inundated with recommendations for change, causing confusion at all levels of management.

In an effort to define the underlying problems existing within the American strategic planning process, this author has selected current literature which supports his own views, and has expended upon these views.

Once these underlying problems are outlined and defined, a number of applicable solutions for top management to consider are offered. This author strongly believes that if top management in American manufacturing corporations adopt these solutions, our competitive strength can be revitalized. It is important to note, however, that any solution implemented will not net immediate results. Top management must first re-educate itself so that long term results become the priority.

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