What and Where Are We Tweeting About Black Friday?

Document Type

Syllabus

Publication Date

1-1-2020

Abstract

Most studies on Black Friday have largely relied on survey or sales data from case studies of specific cities, which are lack of spatial-temporal granularity. The recent development of location-aware technologies has enabled what Goodchild described as “humans as sensors”, and as a result there has been a large volume of volunteered geographic information with explicitly spatial and temporal tags. Mining these rapidly growing and timely data in the context of space-time synthesis provides a new perspective for understanding the pulse of shopping behavior. In this chapter, we analyze Black Friday patterns and trends in the USA using a dataset retrieved from Twitter. A spatial-temporal analysis of tweeting patterns is conducted. This study tries to discern patterns of tweets on Black Friday in a comparative context.

Identifier

85149513840 (Scopus)

ISBN

[9783030317751, 9783030317768]

Publication Title

Urban and Regional Planning and Development 20th Century Forms and 21st Century Transformations

External Full Text Location

https://doi.org/10.1007/978-3-030-31776-8_11

First Page

173

Last Page

186

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