Spatial and big data analytics of E-market transaction in China

Document Type

Article

Publication Date

4-1-2020

Abstract

This study uses a big data approach and gravity model to quantify the scope and sources of online transactions in urban China and explore the driving forces, based on data from the Taobao platform for online cellphone transactions from June to December in 2011. Comparison among Jing-Jin-Ji Region, Yangtze River Delta, and Pearl River Delta shows that a higher level of economic development corresponds to the more developed logistics industry and more C2C Taobao shops. The regression results illustrate that distance, GDP, and population density are the three main factors which influence the volume and number of trades in the e-marketplace. The number and reputation of traders by relative value also promote the volume and numbers of trades significantly. Additionally, the big data from the Taobao platform provides evidence that the gravity model is valid in estimating the amounts of online transactions.

Identifier

85059648241 (Scopus)

Publication Title

Geojournal

External Full Text Location

https://doi.org/10.1007/s10708-018-09964-y

e-ISSN

15729893

ISSN

03432521

First Page

329

Last Page

341

Issue

2

Volume

85

Grant

1416509

Fund Ref

National Science Foundation

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