An integrated model for personalization, privacy and security in e-commerce

Document Type

Conference Proceeding

Publication Date

12-1-2009

Abstract

Customers and firms must understand and appreciate one another's personalization, privacy and security (PPS) vested interests. Customers and enterprises should establish and maintain sufficiently well implemented policies, mechanisms and behaviors to minimize unintended consequences of security breaches that breakdown relationships. An integrated model of personalization, privacy and security from both the customer's and enterprises point of view is presented. The objective is to assure value exchange appropriate levels of vigilance in both security and privacy but not at the expense of the value derived from personalization.

Identifier

84870227371 (Scopus)

ISBN

[9781615675814]

Publication Title

15th Americas Conference on Information Systems 2009 Amcis 2009

First Page

1237

Last Page

1246

Volume

2

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