Information privacy and security for e-CRM

Document Type

Syllabus

Publication Date

12-1-2009

Abstract

This chapter presents a value exchange model of privacy and security for electronic customer relationship management within an electronic commerce environment. Enterprises and customers must carefully manage these new virtual relationships in order to ensure that they both derive value from them and minimize unintended consequences that result from the concomitant exchange of personal information that occurs in e-commerce. Based upon a customer's requirements of privacy and an enterprise requirement to establish markets and sell goods and services, there is a value exchange relationship. The model is an integration of the customer sphere of privacy, sphere of security and privacy/security sphere of implementation. © 2009, IGI Global.

Identifier

84900237738 (Scopus)

ISBN

[9781605661964]

Publication Title

Social Implications of Data Mining and Information Privacy Interdisciplinary Frameworks and Solutions

External Full Text Location

https://doi.org/10.4018/978-1-60566-196-4.ch004

First Page

48

Last Page

70

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