Date of Award
Master of Science in Environmental Policy Studies - (M.S.)
Humanities and Social Sciences
Nancy L. Jackson
The electric power industry has been restructuring over the last several years to allow market competition in purchasing electric power. Power generation that was traditionally provided by the local electric utility has been deregulated in order to introduce customer choice. The renewable energy sector of the power industry will have to compete with conventional fossil fuel power generators in this market. This research focused on factors and state deregulation policies that are of importance to Green Power Marketers in a retail power market. Green Power Marketers providing service in California, Pennsylvania and New Jersey retail power markets were surveyed to obtain information for the topic. The research indicates Green Power Marketers believe "state deregulation policies" are of primary importance to retail competition. The "state deregulation policy" Green Power Marketers most prefer is a competitive "shopping credit" that encourages customer switching. Lastly, Green Power Marketers do not favor Federal regulatory standards or definitions for Green Power.
Orlusky, Richard, "Factors and state electric utility deregulation policy influences on green power marketers" (2001). Theses. 739.