How users choose a face lens on snapchat

Document Type

Conference Proceeding

Publication Date

10-30-2018

Abstract

Snapchat has quickly brought innovative features to the area of social media interactions, one being their Face Lenses, which are digital masks that add a different form of interaction to everyday pictures and videos using augmented reality. In this study, we interviewed 18 Snapchat users to understand their behavior with these Face Lenses, specifically, how they decide on one. We found that participants chose based on goals, personality, and a scroll-first mindset. We contribute one of the first studies on this new feature that has quickly expanded to various other social media applications.

Identifier

85058135138 (Scopus)

ISBN

[9781450360180]

Publication Title

Proceedings of the ACM Conference on Computer Supported Cooperative Work CSCW

External Full Text Location

https://doi.org/10.1145/3272973.3274087

First Page

321

Last Page

324

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