Augmented reality in the health domain: Projecting spatial augmented reality visualizations on a perceiver's body for health communication effects
Document Type
Article
Publication Date
2-1-2019
Abstract
An experiment is reported that studied the effects of spatial embodiment in augmented reality on medical attitudes about the self. College students (N = 90) viewed public service announcements (PSAs) with overlaid virtual fetuses and X-rayed images of lungs on various interfaces representing embodiment - a two-dimensional screen, a three-dimensional (3D) mannequin, and the participants' bodies (3D). Results indicated that PSA messages with richer embodied interfaces increase the sense of "being there," also known as spatial presence (SP), in sequential order; this leads to increased negative emotion regarding smoking cigarettes and an increased willingness to engage with a cigarette cessation campaign. When the SP mediates the dual model process, only affective attitudes increase the behavioral intention to engage with the campaign.
Identifier
85061803975 (Scopus)
Publication Title
Cyberpsychology Behavior and Social Networking
External Full Text Location
https://doi.org/10.1089/cyber.2018.0028
e-ISSN
21522723
ISSN
21522715
PubMed ID
30668138
First Page
142
Last Page
150
Issue
2
Volume
22
Fund Ref
Syracuse University
Recommended Citation
Jung, Soyoung; Lee, Jiyoung; Biocca, Frank; and Kim, Ji Won, "Augmented reality in the health domain: Projecting spatial augmented reality visualizations on a perceiver's body for health communication effects" (2019). Faculty Publications. 7811.
https://digitalcommons.njit.edu/fac_pubs/7811
