Understanding digital patronage: Why do people subscribe to streamers on twitch?
Document Type
Conference Proceeding
Publication Date
10-17-2019
Abstract
Digital patronage is the act of delivering recurring direct support to content creators online. In this paper, we define digital patronage and examine why patrons engage in this behavior on the live streaming platform Twitch. Our mixed method research illustrates patrons’ motivations, how patronage motivations differ from that of donations, and the motivational factors that are associated with higher levels of patronage. We discuss how results extend understanding of patronage in the context of social support theory and provide design implications for digital patronage platforms.
Identifier
85074980436 (Scopus)
ISBN
[9781450366885]
Publication Title
Chi Play 2019 Proceedings of the Annual Symposium on Computer Human Interaction in Play
External Full Text Location
https://doi.org/10.1145/3311350.3347160
First Page
99
Last Page
110
Grant
1841354
Fund Ref
National Science Foundation
Recommended Citation
Wohn, Donghee Yvette; Jough, Peter; Eskander, Peter; Siri, John Scott; Shimobayashi, Masaho; and Desai, Pradnya, "Understanding digital patronage: Why do people subscribe to streamers on twitch?" (2019). Faculty Publications. 7265.
https://digitalcommons.njit.edu/fac_pubs/7265
