The pre-commercialization emergence of the combination of product features in the charge-coupled device image sensor

Document Type

Article

Publication Date

12-1-2019

Abstract

Research Summary: Despite recent investigations that expand our understanding of the evolution of a new industry and the role of its early actors, an exploration of the critical function of firm experimentation in the pre-commercialization phase has been lacking in the literature. This study focuses on the pre-commercialization phase of CCD image sensors and uncovers the emergence of the combination of product features—chosen through systematic experimentations—that define the post-commercialization dominant design. Managerial Summary: We examine how pre-commercialization experimentation generates new knowledge that transfers from one early actor to another enabling them to sequentially mitigate the product performance trade-offs associated with the combination of product features that define the eventual dominant design. Our findings describe how firm experimentation helps the emergence of product features in the pre-commercialization phase of CCD image sensors, which shapes the post-commercialization dominant design to emerge.

Identifier

85070690278 (Scopus)

Publication Title

Strategic Entrepreneurship Journal

External Full Text Location

https://doi.org/10.1002/sej.1333

e-ISSN

1932443X

ISSN

19324391

First Page

448

Last Page

477

Issue

4

Volume

13

Fund Ref

Purdue University

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