Digital patronage platforms

Document Type

Conference Proceeding

Publication Date

10-17-2020

Abstract

Digital patronage refers to the act of singular and sustained financial support to a content creator as a form of appreciation for their work and occurs within unique sociotechnical systems that support financial exchange in addition to creative expression. In this paper, we present a competitive analysis of five patronage platforms - Twitch.tv, YouTube, Patreon, Facebook, and OnlyFans. We describe the financial ecosystems of the five platforms and the perk systems embedded in each of the systems that incentivizes patrons to give support. Digital patronage represents an emerging form of sociotechnical practice that offers an alternative to advertisement-driven business models.

Identifier

85095123732 (Scopus)

ISBN

[9781450380591]

Publication Title

Proceedings of the ACM Conference on Computer Supported Cooperative Work CSCW

External Full Text Location

https://doi.org/10.1145/3406865.3418332

First Page

221

Last Page

226

Grant

1841354

Fund Ref

National Science Foundation

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