"Enhancing the retailer gift card via blockchain: Trusted resale and mo" by Yuan Lu, Qiang Tang et al.
 

Enhancing the retailer gift card via blockchain: Trusted resale and more

Document Type

Article

Publication Date

1-1-2021

Abstract

Though the retailer gift card has been an ultra-practical marketing tactic to attract customers to spend more, it, on the contrary, also places a great number of customers in troublesome situations due to its current limitations. First, dealing with unwanted gift cards is often time-consuming, costly, or even risky due to the frequent occurrences of gift card resale frauds. Worse still, the issuance and redemption of gift cards happen inside the retailer as in a “black-box,” indicating that a compromised retailer can cheat customers (or even third-party auditors) to deny the issuances of some unredeemed gift cards. This paper proposes a practical middle-layer solution based on blockchain to address the fundamental issues of the existing gift card system, with incurring minimal changes to the current infrastructure.

Identifier

85100920480 (Scopus)

Publication Title

Journal of Database Management

External Full Text Location

https://doi.org/10.4018/JDM.2021010103

e-ISSN

15338010

ISSN

10638016

First Page

49

Last Page

68

Issue

1

Volume

32

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