Market segmentation in the emoji era

Authors

Jorge Fresneda, New Jersey Institute of Technology
Jeremy Hui, New Jersey Institute of Technology
Chelsey Hill, LeBow College of Business

Document Type

Article

Publication Date

3-19-2022

Identifier

85127571155 (Scopus)

Publication Title

Communications of the ACM

External Full Text Location

https://doi.org/10.1145/3478282

e-ISSN

15577317

ISSN

00010782

First Page

105

Last Page

112

Issue

4

Volume

65

Recommended Citation

Fresneda, Jorge; Hui, Jeremy; and Hill, Chelsey, "Market segmentation in the emoji era" (2022). Faculty Publications. 3051.
https://digitalcommons.njit.edu/fac_pubs/3051