Take a proactive approach to negotiating your R&D budget

Document Type

Article

Publication Date

1-1-1997

Abstract

R&D directors continue to behave defensively when negotiating their budgets, while their colleagues who represent other business functions use more aggressive approaches. It is argued that at least four different reasons can explain this behavior: cultural differences between business functions, lack of appropriate data, distance from value creation in the market, and smaller degree of activity standardization. A more offensive approach could be supported by developing R&D metrics that resemble the standard business metrics used in other functional areas. One could also simulate R&D budgeting procedures, the resulting budgets and their consequences.

Identifier

0031236402 (Scopus)

Publication Title

Research Technology Management

External Full Text Location

https://doi.org/10.1080/08956308.1997.11671155

ISSN

08956308

First Page

37

Last Page

41

Issue

5

Volume

40

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