Methods for improving the quality of new product innovations

Document Type

Conference Proceeding

Publication Date

1-1-1997

Abstract

Continually producing high-quality products is critical to competitive advantage. We studied 75 new product development projects in ten large firms to test potential strategic and process antecedents. Seven factors were found to significantly increase product quality: Perceived importance, rewards, project stream, internal sourcing, overlap, turfguarding, and milestones. Implications are discussed.

Identifier

84865767500 (Scopus)

ISBN

[0780335740, 9780780335745]

Publication Title

Innovation in Technology Management the Key to Global Leadership Picmet 1997 Portland International Conference on Management and Technology

External Full Text Location

https://doi.org/10.1109/PICMET.1997.653443

First Page

405

Last Page

408

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