E-commerce Web site design: Strategies and models

Document Type

Article

Publication Date

1-1-2001

Abstract

The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This paper presents two e-commerce Web site design strategies and 12 e-commerce models for gaining that advantage.

Identifier

0035780586 (Scopus)

Publication Title

Information Management and Computer Security

External Full Text Location

https://doi.org/10.1108/09685220110366713

ISSN

09685227

First Page

5

Last Page

12

Issue

1

Volume

9

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