Measuring e-commerce efficiency: A data envelopment analysis (DEA) approach
Document Type
Article
Publication Date
1-1-2003
Abstract
As a result of the dot-com collapse and the slowdown in the economy, the flood of venture capital dollars for e-commerce has evaporated. E-commerce companies have been enforced to review their business performance. E-commerce efficiency has been touted to be a critical component that can assist a company in its strategies to become successful. This study proposes a model for evaluating e-commerce efficiency using data envelopment analysis (DEA) approach. The model includes not only financial and operational measures, but also e-commerce specific measures. An illustrative example demonstrates that the DEA model can not only effectively reflect the relative efficiency of e-commerce firms but also identify their potential efficiency problems. Management can, therefore, take the right remedial actions.
Identifier
0345118204 (Scopus)
Publication Title
Industrial Management and Data Systems
External Full Text Location
https://doi.org/10.1108/02635570310506124
ISSN
02635577
First Page
703
Last Page
710
Issue
8-9
Volume
103
Recommended Citation
Wen, H. Joseph; Lim, Billy; and Huang, H. Lisa, "Measuring e-commerce efficiency: A data envelopment analysis (DEA) approach" (2003). Faculty Publications. 14265.
https://digitalcommons.njit.edu/fac_pubs/14265