Enhancing information management through data mining analytics to increase product sales in an e-commerce platform

Document Type

Article

Publication Date

1-1-2008

Abstract

This paper addresses the utilisation of complementary technologies to more effectively identify and accommodate the market demand for product documents available via an e-commerce platform. More specifically, it investigates the utilisation of data mining methodologies to enhance the information management of e-commerce data to better identify consumer purchasing patterns and preferences for engineering-based documents. By enhancing the knowledge of consumer behaviour through the effective transformation of data into actionable information, organisations can enhance the e-commerce functionality to more effectively direct consumers to the existing products that are available within a document repository. The result is a higher volume of sales for existing customer visits and increased customer satisfaction. © 2008, Inderscience Publishers.

Identifier

49349110289 (Scopus)

Publication Title

International Journal of Electronic Marketing and Retailing

External Full Text Location

https://doi.org/10.1504/IJEMR.2008.019812

e-ISSN

17411033

ISSN

17411025

First Page

97

Last Page

104

Issue

2

Volume

2

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