Privacy and security in the age of electronic customer relationship management
Document Type
Syllabus
Publication Date
12-1-2008
Abstract
This article presents a value exchange model of privacy and security for electronic customer relationship management within an electronic commerce environment. Enterprises and customers must carefully manage these new virtual relationships in order to ensure that they both derive value from them and minimize unintended consequences that result from the concomitant exchange of personal information that occurs in e-commerce. Based upon a customer's requirements of privacy and an enterprise requirement to establish markets and sell goods and services, there is a value exchange relationship. The model is an integration of the customer sphere of privacy, sphere of security, and privacy/security sphere of implementation. © 2009, IGI Global.
Identifier
84898190548 (Scopus)
ISBN
[9781605660967]
Publication Title
Selected Readings on Electronic Commerce Technologies Contemporary Applications
External Full Text Location
https://doi.org/10.4018/978-1-60566-096-7.ch022
First Page
310
Last Page
332
Recommended Citation
Romano, Nicholas C. and Fjermestad, Jerry, "Privacy and security in the age of electronic customer relationship management" (2008). Faculty Publications. 12479.
https://digitalcommons.njit.edu/fac_pubs/12479
