Author ORCID Identifier

0000-0002-0890-7390

Document Type

Dissertation

Date of Award

5-31-2024

Degree Name

Doctor of Philosophy in Information Systems - (Ph.D.)

Department

Informatics

First Advisor

Jerry Fjermestad

Second Advisor

Jorge Eduardo Fresneda Fernandez

Third Advisor

Julie Rachel Ancis

Fourth Advisor

Frank Biocca

Fifth Advisor

Kaveh Abhari

Abstract

Deep and machine learning now offer immense benefits for consumer choice, decision-making, medicine, mental health and education, smart cities, and intelligent transportation and driver safety. However, as communication and Internet technology further advances, these benefits have the potential to be outweighed by compromises to privacy, personal freedom, consumer trust, and discrimination. While ethical consequences for personal freedom and equity rise from these technological advances, the issue may not be the technology itself but a lack of regulation and policy that allow abuses to occur. A first study examines how emerging sensor-based technologies, limited to only accelerometer and gyroscope data from common consumer smartphones, recognize transit activity, with exceptional accuracy and far-reaching potential for societal and business applications. Next, a second study analyzes under what circumstances might consumer concerns over data privacy on their smartphone app lead to changes in consumer sentiment, and could lead to the intent to delete or disuse the app, even when those apps that may directly benefit people's own health. Overall, these studies both explore the ability of everyday devices to elicit real-time personal physiological data, and then when such data, if breached might have consequences to consumer trust and consumer concerns related to the use or disuse of an app.

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