Document Type


Date of Award

Fall 1999

Degree Name

Master of Science in Professional and Technical Communication - (M.S.)


Humanities and Social Sciences

First Advisor

Nancy Coppola

Second Advisor

Norbert Elliot

Third Advisor

Robert S. Friedman


The present thesis examines the rhetorical dimensions of the speech presented by Sunoco, inc. Chairman and Executive Officer before the World Fuels Conference held in Washington DC, October 23, 1997. The focus of the thesis is to examine the effectiveness of the speech. Principles of rhetoric were explained and applied to evaluate the effectiveness of the speech as a means of persuasion. The rhetorical analysis of the speech illustrates how language can be used as a symbolic means of inducing cooperation from individuals.