Document Type


Date of Award

Fall 1-31-1996

Degree Name

Master of Science in Engineering Management - (M.S.)


Industrial and Manufacturing Engineering

First Advisor

Paul N. Albright

Second Advisor

Carl Wolf

Third Advisor

Malcolm L. Worrell


The high-tech market is characterized by market uncertainty, technology uncertainty and rapid change. To survive in this risky high-tech market, a company must create competitively effective product development practices that meet its own unique needs and circumstances.

One effective practice is cross-functional integration in the product development process. The advantages of integration include a shortened time to market, successful transformation of research results to production, productivity improvement, innovation project success, and high-quality problem solutions. However, these advantages are rarely obtained in the current product development practices of Korean companies. Their product development efforts are generally characterized by time consuming sequential processes, hierarchical organization, and indirect marketing following OEM exports. These are disadvantages for Korean high-tech companies competing with foreign advanced companies in the international markets.

To meet the competitive challenges of the global high-tech market, Korean companies must improve their product development practices with new product development tools, cross-functional integration, product development process overlap, and new company cultures.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.