AI Driven Online Advertising: Market Design, Generative AI, and Ethics

Document Type

Conference Proceeding

Publication Date

5-13-2024

Abstract

Online advertising contributes a considerable part of the tech sector’s revenue, and has been remarkably influencing the public agenda. With evolving developments, AI is playing an increasingly significant role in online advertising. We propose to create a forum for researchers, developers, users, ventures, policymakers, and other stakeholders to exchange ideas, research, innovations, etc. with emphasis on (1) AI driven mechanism design for distributing advertisements, (2) generative AI for creating content in advertisements, such as the promotion images/videos, and (3) ethics issues, especially in political advertisements, such as user privacy, fairness, hating speech, misinformation, etc. Relevant but not mentioned areas are also much encouraged. We plan to organize a half-day workshop.

Identifier

85194490147 (Scopus)

ISBN

[9798400701726]

Publication Title

WWW 2024 Companion - Companion Proceedings of the ACM Web Conference

External Full Text Location

https://doi.org/10.1145/3589335.3641295

First Page

1407

Last Page

1409

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