A Hybrid Probabilistic Multiobjective Evolutionary Algorithm for Commercial Recommendation Systems
Document Type
Article
Publication Date
6-1-2021
Abstract
As big-data-driven complex systems, commercial recommendation systems (RSs) have been widely used in such companies as Amazon and Ebay. Their core aim is to maximize total profit, which relies on recommendation accuracy and profits from recommended items. It is also important for them to treat new items equally for a long-term run. However, traditional recommendation techniques mainly focus on recommendation accuracy and suffer from a cold-start problem (i.e., new items cannot be recommended). Differing from them, this work designs a multiobjective RS by considering item profit and novelty besides accuracy. Then, a hybrid probabilistic multiobjective evolutionary algorithm (MOEA) is proposed to optimize these conflicting metrics. In it, some specifically designed genetic operators are proposed, and two classical MOEA frameworks are adaptively combined such that it owns their complementary advantages. The experimental results reveal that it outperforms some state-of-the-art algorithms as it achieves a higher hypervolume value than them.
Identifier
85101806831 (Scopus)
Publication Title
IEEE Transactions on Computational Social Systems
External Full Text Location
https://doi.org/10.1109/TCSS.2021.3055823
e-ISSN
2329924X
First Page
589
Last Page
598
Issue
3
Volume
8
Grant
61672117
Fund Ref
National Natural Science Foundation of China
Recommended Citation
Wei, Guoshuai; Wu, Quanwang; and Zhou, Mengchu, "A Hybrid Probabilistic Multiobjective Evolutionary Algorithm for Commercial Recommendation Systems" (2021). Faculty Publications. 4087.
https://digitalcommons.njit.edu/fac_pubs/4087