Understanding rules in live streaming micro communities on twitch

Document Type

Conference Proceeding

Publication Date

6-21-2021

Abstract

Rules and norms are critical to community governance. Live streaming communities like Twitch consist of thousands of micro-communities called channels. We conducted two studies to understand the micro-community rules. Study one suggests that Twitch users perceive that both rules transparency and communication frequency matter to channel vibe and frequency of harassment. Study two finds that the most popular channels have no channel or chat rules; among these having rules, rules encouraged by streamers are prominent. We explain why this may happen and how this contributes to community moderation and future research.

Identifier

85110112977 (Scopus)

ISBN

[9781450383899]

Publication Title

Imx 2021 Proceedings of the 2021 ACM International Conference on Interactive Media Experiences

External Full Text Location

https://doi.org/10.1145/3452918.3465491

First Page

290

Last Page

295

Grant

1928627

Fund Ref

National Science Foundation

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