Competitive strategies of taiwanese pc firms in their internationalization process

Document Type

Article

Publication Date

1-1-1993

Abstract

Small Taiwanese firms have been successful in developing market niches internationally for their products in the fast-growing and highly competitive global information industry. To identify the competitive strategies used by these firms, a study was undertaken which classified various stages of their internationalization processes. Results indicate that these firms established their momentum in the global marketplace either by using a regional focus combined with innovation synergy or by emphasizing a combination of marketing techniques as their strategy components. © 1992 by The Haworth Press, Inc.

Identifier

84953174465 (Scopus)

Publication Title

Journal of Global Marketing

External Full Text Location

https://doi.org/10.1300/J042v06n03_02

e-ISSN

15286975

ISSN

08911762

First Page

5

Last Page

28

Issue

3

Volume

6

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