Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia

Document Type

Article

Publication Date

1-1-1998

Abstract

The article reports the results of a study designed to examine directly the emotional components of nostalgia. Written descriptions of 164 nostalgic experiences provided by 62 individuals were judged in terms of the emotions experienced by the subjects. The resulting ratings were used to assess the emotional content of the descriptions. The ratings were standardized and analyzed using principal components analysis and multiple regression analysis to understand the emotions that differentiate levels of nostalgic intensity. The results reveal the complexity of the emotions elicited in nostalgic experience. Positive emotions such as warmth, joy, affection, and gratitude are linked with sadness and desire to produce a mixed affective response. The article ends with a discussion of implications for marketing and advertising and with suggestions for future research. © 1998 Elsevier Science Inc.

Identifier

0007971182 (Scopus)

Publication Title

Journal of Business Research

External Full Text Location

https://doi.org/10.1016/S0148-2963(97)00119-7

ISSN

01482963

First Page

217

Last Page

226

Issue

3

Volume

42

This document is currently not available here.

Share

COinS