Satisfaction with sales manager training ‐ Design and implementation issues

Document Type

Article

Publication Date

1-1-2001

Abstract

States that little empirical work is available as a guide in the design and implementation of sales manager training programs. Examines the relationship between trainee satisfaction with sales manager training (a measure for training effectiveness) and the format, site, instructor, instructional method, and content of the program. Reports results of a survey of sales managers in field sales organizations. Indicates that training satisfaction is associated with all five issues. Offers direct implications for enhancing sales manager training programs.

Identifier

4644286192 (Scopus)

Publication Title

European Journal of Marketing

External Full Text Location

https://doi.org/10.1108/03090560110363337

ISSN

03090566

First Page

27

Last Page

50

Issue

1-2

Volume

35

This document is currently not available here.

Share

COinS