Privacy and Security in the Age of Electronic Customer Relationship Management

Document Type

Article

Publication Date

1-1-2007

Abstract

This article presents a value exchange model of privacy and security for electronic customer relationship management within an electronic commerce environment. Enterprises and customers must carefully manage these new virtual relationships in order to ensure that they both derive value from them and minimize unintended consequences that result from the concomitant exchange of personal information that occurs in e-commerce. Based upon a customer's requirements of privacy and an enterprise requirement to establish markets and sell goods and services, there is a value exchange relationship. The model is an integration of the customer sphere of privacy, sphere of security, and privacy/security sphere of implementation. © 2007, IGI Global. All rights reserved.

Identifier

85001777523 (Scopus)

Publication Title

International Journal of Information Security and Privacy Ijisp

External Full Text Location

https://doi.org/10.4018/jisp.2007010105

e-ISSN

19301669

ISSN

19301650

First Page

65

Last Page

86

Issue

1

Volume

1

This document is currently not available here.

Share

COinS